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RADIO/TV COMMERCIALS
RA/TV-1 Reassuring, Warm, Welcoming
RA/TV-2 Conversational, Motivational, Soft
RA/TV-3 Attitude, Confident, Strong
RA/TV-4 Energy, Sell, Unpretentious
RA/TV-5 Concerned, Caring, Warm
EXPLAINER VIDEOS
EXP-1 Easygoing, Informative, Professional
EXP-2 Medical, Concerned, Knowledgeable
EXP-3 Activating, Guy Next Door, Uplifting
EXP-4 Dramatic, Pompous, Warm
EXP-5 Knowledgeable, Pleasant, Serious
EDUCATION
ED-1 Cautionary, High Energy, Urging
ED-2 Educational, Informative, Thoughtful
ED-3 Conversational, Informative, Natural
ED-4 Confident, Mature, Professional
ED-5 Authoritative, Deadpan, Serious
MOVIE TRAILERS
MOV-1 Energy, Friendly, Playful, Young
MOV-2 Deep, Smooth, Sophisticated
DOCUMENTARY
DOC-1 Informative, Lively, Warm
DOC-2 Informative, Dramatic, Warm
PODCAST
POD-1 Podcast host
POD-2 News podcast
SWEDISH PUBLIC RADIO
RA-1 News anchor, announcer
ENGLISH WITH AN ACCENT
ENG-1 Scandinavian, Explainer
ENG-2 “Viking” accent, character
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